ABOUT SOCIETY 18
15+
YEARS OF INDUSTRY EXPERIENCE
2.5K+
CAMPAIGNS EXECUTED
15 M+
TOTAL REACH
Society 18 stands as a distinguished bicoastal influencer management and marketing agency with a specialized focus on multicultural and multiethnic content creators and digital strategy. Since its inception in 2019, Society 18 has firmly established itself as a trailblazer within the industry.
Society 18 specializes in building meaningful connections between brands and a diverse array of influencers, focused on impactful engagement and driving results-driven campaigns.
At the core of our approach lies a dedication to innovation, fostering personal relationships, authenticity, and the implementation of data-driven strategies.
By prioritizing these pillars, we cultivate effective partnerships that resonate deeply with target audiences, consistently delivering tangible and measurable results for our esteemed clientele.
MEET THE FOUNDER
Pamela
Zapata
Pamela Zapata is the Founder and CEO of Society 18, a bicoastal influencer management and marketing agency focusing on multicultural and multiethnic content creators and digital strategy. Pamela is a LA-based talent and marketing expert with over 15 years of experience in influencer strategy, talent relations, casting, and production. She has supported influencer strategy and procurement for brands such as Estee Lauder, Bobbi Brown, MAC, La Mer, Suave, Dove, Aveda, Axe, and Popsicle. Prior to that, she held roles at E! Entertainment, Ryan Seacrest Productions, and Style Haul where she focused on integrated marketing, strategy, production, talent, and casting. Zapata has dedicated years of her career to cultivating valued relationships by successfully and strategically utilizing influencers and talent for digital and on-air programming, brand sponsorships, and events that support business initiatives, drive ratings, and increase revenue.
